This information can provide us with insights for the optimization of products or services in the future, however, it can only be Business Email List improved if we understand the current needs of users. It should be noted that the user persona can be used for both physical and digital products. Therefore, this strategy is not limited to any environment. You can Business Email List take advantage of it in both digital and more traditional marketing. Each product or service has one or more user personas. A brand can have its general user personas, however, when Business Email List there are products with different characteristics and objectives.
We will certainly have different user personas, one or several for each solution that we offer in the market. It is essential to highlight this Business Email List point so as not to make the wrong decisions when using a general user persona for Business Email List a specific product, for example. ebook how to improve the performance of your website 5 steps to create a user persona Business Email List To help you develop your user persona, we have made a list of 5 steps that will make it easier to create. 1. Obtain the information of your users The first step is to obtain all the Business Email List necessary information about your ideal users and how they interact with your products.
For that, you can interview or observe them, you can ask them for feedback, consider the comments they have made on social networks Business Email List after having used your product or service, etc. The more information you get, the more realistic the user persona can be and the more input it will provide to your strategy. 2. Identify standards of behavior Business Email List Now that you have the data, it is essential to find patterns that allow you Business Email List to group users and with the characteristics found, you can move on to the next step.